This qualification reflects the responsibilities of exceptionally skilled senior professionals who employ an extensive array of tourism or travel competencies alongside managerial proficiencies and a solid understanding of industry functions to oversee travel or tourism operations. These individuals work autonomously, hold accountability for team members, and make a variety of operational business judgments.

This qualification offers a route to engagement across numerous segments of the travel and tourism industry, functioning as a departmental or small business manager. The array of potential employers includes travel agencies, tour wholesalers, tour operators, inbound tour operators, holiday parks and resorts, tourist attractions, visitor information centers, and other enterprises within the tourism sector.